AishlingCallanan.
Curiosity meets strategy.
Bringing a thoughtful perspective to brands, people, and what comes next.
Thoughtful ideas.
Purposeful impact.
I’m Aishling, a marketing student at UT Austin’s McCombs School of Business and a Division I student-athlete. My experience spans brand consulting, digital marketing, audience intelligence, and AI-enabled business projects.
I’m interested in how research and creativity come together to help brands connect with people—and in bringing that understanding to tech, product, and growth marketing.
Brandwatch · Google Analytics · BrightEdge · Excel · Qualtrics
Aishling Callanan / Class of 2027A feel for the brand.
An eye on the details.
Fenix IndustriesCorporate Intern
2026 — present · Austin
Supporting projects across project management, AI development, and business operations. Helping translate internal needs into practical solutions through technology-focused initiatives.
Legend LabsBrand Consulting Intern
August 2026 — present · Austin
Conducting online listening for SEC, Texas, and ERCOT accounts to identify trends, emerging conversations, and relevant insights. Developing weekly reports that bring audience sentiment and findings into client strategy.
Production Resource GroupMarketing Intern
June — August 2026 · Los Angeles
Supporting social strategy across Instagram, LinkedIn, TikTok, Facebook, and X. Using Google Analytics, Brandwatch, and BrightEdge to evaluate SEO, campaign performance, competitive activity, and content effectiveness. Contributing to content and event marketing through promotional work and on-site coordination.
HDSCreativeMarketing Assistant
May — September 2025 · Los Angeles
Organizing more than 20 creative assets, coordinating timelines, and contributing to weekly marketing email campaigns. Supporting promotion for productions including American Horror Story and Super Bowl LVII.
Ouro FinancialNIL Athlete
May 2023 — October 2025 · Austin
Producing monthly branded content through a two-year NIL partnership, averaging 5,000 views per post.
Research into perspective.
trust.Research. Recovery. Recommendations.
McDonald’s E. coli outbreak recovery
Co-authored a report of more than 50 pages and presented recovery recommendations to faculty, exploring how a brand can respond and rebuild confidence after a crisis.
Research methods: survey design, conjoint analysis, regression, cluster analysis, and text analysis.
Driven on the track.
Grounded in community.
Competing for Texas Women’s Track & Field shapes the discipline, teamwork, and commitment I bring to my work.
Texas student-athlete
NCAA West Regional qualifier
UT all-time performer list
3,000-meter steeplechase
Weekly training, meetings,
and travel commitment
Courts for Kids
Contributed more than 200 service hours alongside over 20 volunteers to build a basketball court for an underserved community in Hoya de Pérez, Dominican Republic.
Learning & giving back
Member of the Student-Athlete Business Club since September 2023. Honors include Athletic Director’s Honor Roll, University Honors, and a Truist Community Hero Award.
meet the athlete ↗Good things start
with a conversation.
Let’s connect about marketing, brand strategy, and what’s next.